Looks like it would be unstable to fly and hard to control. From the video they looked like they were having a problem with the side to side winds. The other thing with four large ducted fans to provide lift and the gimbaled engines, the fuel load, it does appear that they wouldn't have much payload carrying capacity.
Also it looks to be a variation on a Russian version wedge style from a number of years ago.
The solar-powered, high altitude airship will also carry a payload of 4,000 pounds.
Then another states 2 to four tons. The bottom line is cost for general use. Meaning the ground crews hangers ect. Plus the blimp can't be used in winds of 10/15 Klicks/hour flying.
The more interesting thing is if it truly is solar powered now. They have made great strides in the collectors/cells and if the cost is not out of sight. solar powered cars and other things should be coming soon.
Besides the final question is do you want every news org to have a blimp with video/audio surveillance parked over your neighborhood.
It looks more like blade runner all the time, jumbo tron moving billboards, flex wrap video screens, and stationary surveillance platforms.
can the phrase,Papers please be far behind.